The world of fashion was also particularly attracted to the Grand Hotel, and on many occasions, after the serving of luxurious and extravagant refreshments, elegant models would present the latest collections of the most illustrious designers of Italy. Two of the most memorable such events were the fashion parade organized by the “Donna” magazine for women, on Saturday August 25th 1928, entitled “ In the Shade of Pagodas”, and that organized in 1933 by the famous Turin fashion house “La Merveilleuse “.
A serious fire broke out in the upper floors of the hotel on Wednesday July 14th 1920, and destroyed the two decorative domes which adorned the roof. Repairs were made, and the hotel was reopened to the public; the domes, however, were never replaced. In 1931, the hotel was sold for 1.200 lire to the Rimini Tourist Board, who carried out urgently needed restoration work and a number of alternations, and managed the establishment until the outbreak of war.
In 1933 a local magazine (“Rimini”, Septemer-October edition), proclaimed that “the Grand Hotel, … after a radical transformation of services and facilities, … represents the very best that the Adriatic holiday and tourist trade has to offer”. The hotel was badly damaged during the war, and in 1953 the City Council sold it for a nominal fee to Mr. Duranti, who commenced the work for reconstruction.
Mr Duranti sold the hotel to the Arpesella family in 1963 for the fabulous sum of a million dollars, and the work of reconstruction was continued, transforming the Grand Hotel into a top-quality establishment open for the whole year, instead of only during summer season. The Arpesella family managed the hotel till November 1996 and after, Dr. Andera Facchi, a business man from the Republic of San Marino, bought the hotel and continued the management with the same first class style and legendary reputation together with the Grand’s “historical” manager Mr. Sigfrido Stocklow. In July 1999 the Grand obtained the Quality Certification ISO 9002, one of the first hotel to be certified in Italy. On 22nd October 2002 the Advance Hotel Society.
On December 17th 2007, the Grand Hotel Rimini finally entered the Batani Select Hotels Group belonging to Antonio Batani and his family.